Just arrived at the gate of Jiangsu Zhongrui Electric Group Co., Ltd., the reporter saw the truck loaded with the machine in and out, the workers were busy unloading and installing, and the installed machines were neatly arranged in the large factory. Looking at the busy figure of the workers, the new machinery and equipment, and the tall standard factory building, Jiang Lihong, the chairman of the company, seems to have seen the new future of the company and can't help but smile.
In the company showroom, the reporter saw that a variety of certifications filled the booth. "At present, we mainly have four major categories of power supply, bridge bus, ventilation and composite materials. This is the national inspection center inspection certificate obtained by fire protection products. This is the national 3C compulsory certification obtained by power products. Gu Zhongquan, the deputy general manager of the company, pointed out to various reporters about various certifications. "In the same kind of company, our certification is relatively complete. In the field of electromechanical installation, we can install electromechanical installations in order to undertake electromechanical installation. s project."
Last year, Zhongrui Electric moved to Jiang'an Town as a whole, with a total investment of nearly 300 million yuan. It officially started production on May 18 this year. Before settled in Jiang'an, Zhongrui Electric has gained a certain reputation in the field of electrical matching. Unlike other electrical companies that do single-product or single-engineering projects, Zhongrui Electric adheres to the new model of “private ordering”.
The personalized power solution has enabled Zhongrui Electric to win the favor of large companies such as Huadian and Huaneng, and it is followed by a huge market. "Our factory uses the products we design and manufacture. Our products cover pre-sale and after-sales, from product design to production and production, and then to installation. It is a one-stop service. What do we need for customers? Such a design plan." Jiang Lihong introduced.
This "private-customized" model allows customers to avoid shirking and smashing when encountering engineering quality problems. At the same time, the diversification and wide coverage of the products have also brought convenience to the sales of the company. At present, Zhongrui Electric uses the four channels of direct sales, online sales, international trade sales and engineering support to broaden the market in all directions, and the sales service network covers more than 20 provinces across the country.
Jiang Lihong admits that under the background of the rapid development of the national construction industry, huge market demand has made them feel pressure, but with the overall relocation of Zhongrui Electric to Jiang'an new plant, capacity will no longer be a problem. "Our original production line is two production lines. Now we have moved into four production lines and doubled the production capacity. By the end of September, the company has achieved sales of more than 150 million yuan. It is estimated that the annual sales will reach 370 million this year. yuan."
□Reporter Chen Wenyao
[Reporter's Testimony] Compared with other similar enterprises in China, Zhongrui Electric has launched its own “customized products” in addition to its own products, and has been increasingly developed through the continuous development and application of new technologies and new products. More market share. Satisfying the needs of users is a necessary condition for the survival of enterprises, and “tailor-made” has gradually become a new benchmark for various industries. Under the same technical standards, product quality and other basic constraints, with the close to the user's needs, in line with usage habits, cost-effective, timely and thoughtful service, etc. in the competition can be more advantageous.